Marketing automation tools are basically software tools that help you streamline your marketing processes. They simplify every aspect of marketing a business – from managing your own Twitter account, Facebook page, YouTube channel, Gmail account, Facebook fan page, and many other social media accounts; to managing your Google AdWords campaigns, your website’s search engine optimization, and even managing your offline marketing efforts. These marketing automation tools can really help! But with the fast growth of social networking, thanks in no small part to the falling prices of iPhones and other internet applications, there’s a lot of “noise” out there.
The good news is that the noise has begun to quieten down, with a greater focus on quality and relevance, which is now being regarded as the hallmark of any good, effective social media marketing campaign. But it still doesn’t take away from the fact that these marketing automation tools can help to streamline your marketing efforts and make them much more manageable, whether you’re running your own blog, or you’re an established brand with a physical presence. This also means that you can get a bit more creative with your social media marketing efforts – after all, we’re looking at a world where it’s easier than ever for companies to spread the word about themselves through social media. This can be particularly advantageous for companies looking to tap into the ever-growing phenomenon of affiliate marketing, where they can market themselves directly via a variety of high-ranking social media sites, such as Facebook and Twitter, while also promoting their own products or services via SEO and PPC campaigns on popular search engines.
So it seems that while there are many benefits to be gained by using social media marketing tools, marketers need not despair. The truth is that marketers are experiencing a true sea change with regards to how they interact with their customers. And while some are seeing this change coming to their email campaigns, most marketers are enjoying a welcome reprieve from repetitive, boring tasks, as well as the opportunity to do more interesting things. In fact, if you’re interested in exploring new ways to connect with your customers, and in developing exciting new campaigns, then getting the right marketing automation tools can certainly help you achieve these goals. It’s just knowing what to look out for that can make the experience so much more pleasant! More on Automated marketing – active campaign.